Alteya's Blog

Greenwashing in Skincare: How to Identify It and What to Look for Instead

Greenwashing in skincare is not a marginal issue. The global organic personal care market is projected to exceed $25 billion by 2031 - and the faster it grows, the more brands enter it with claims ...

Flower Waters: What They Are, What Each One Does, and How to Build a Daily Ritual Around Them

A floral hydrosol — commonly called a flower water — is the aromatic water produced when fresh botanical material is steam-distilled. It is the water-soluble counterpart to an essential oil: when s...